Porsche Korea hosts brand museum exhibition, “PORSCHE IKONEN, SEOUL”


Porsche Korea (CEO Holger Gerrmann) has announced that it will host the Porsche Brand Museum exhibition “PORSCHE IKONEN, SEOUL – Sportscar Legends”, from April 9 to 22, 2022 at Seoul Dongdaemun Design Plaza (DDP). The exhibition will be held in Korea as a first in Asia, in tribute to the growing number of Porsche fans and customers in Korea.

At the event, Porsche, which started from the “dream” of Ferry Porsche, is displaying “Porsche icons” representing each era of the marque’s more than 70-year history, and offering a chance to experience “the innovation” and the “heritage” of the brand transmitted from generation to generation.

At the exhibition, Porsche will display legendary mass-produced cars, successful racing cars and innovative concept vehicles, many of which come from the company’s collection by the Porsche Heritage and Museum department in Stuttgart, Germany.

Holger Gerrmann, CEO of Porsche Korea, said: “Times come and go. The “icons” remain forever. We are delighted to be able to bring these legendary sports cars to domestic Porsche fans for the first time in Asia and to illustrate Porsche’s core values ​​through ‘Icons’ from each era encompassing ‘Heritage’, ‘Motorsports’ and ‘ Innovation’. He added: “I hope the exhibit will give fans a chance to connect with the brand through heritage models reflecting the beginning, present and future of Porsche.”

A total of 18 units of legendary sports cars will be exhibited according to the three themes of “PORSCHE IKONEN, SEOUL”: “Heritage”, “Motorsports” and “Innovation”. In the ‘Heritage’ area, seven historic vehicles including the ‘550 Spyder’, ‘Formel 2 Silver’ and ‘356 A Speedster’ will be on display, and in the ‘Motorsport’ area encompassing Porsche DNA, six racing cars that have won many races will be presented. In the “Innovation” zone, five vehicles that defined and define the future of sports cars with new inspirations, including the company’s first fully electric sports car, the “Taycan”, and the high-performance hypercar ” 919 Street”, will be on display.

Porsche Korea will also offer a fascinating event for local Porsche and motorsport fans. The unique “919 Street” concept car, first featured in the “Porsche Unseen Design Book” in 2020, will be unveiled to the public and media for the first time with a special introduction. The “919 Street”, a limited special edition of the 919 Hybrid, which won the 24 Hours of Le Mans three times in a row, is a street-capable hypercar based on race car technology. Korean Porsche designer Chung Woo-sung, who was involved in the exterior design of the vehicle, will present and elaborate on the development process and the design through a presentation video.

In addition to mobile docent programs to enhance understanding of the exhibit, a variety of experience programs that visitors can participate in, including media art programs and racing simulators, will be available. Ahead of the exhibition, Porsche Korea plans to introduce a virtual space where anyone can join the exhibition through the “gather.town” metaverse platform.

Tickets for the museum exhibition “PORSCHE IKONEN, Seoul” can be pre-registered and purchased through Naver Reservation from March 25. On the day the tickets open, an invitation video for the exhibition by Dr. Wolfgang Porsche, son of brand founder Ferry Porsche and Chairman of the Supervisory Board of Porsche AG, will be posted on the official Instagram. from Porsche Korea.

At the same time, TAG Heuer, Porsche’s global partner, will also participate in the exhibition to present a collection reflecting the history of motorsport that the two brands have embarked on together.

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