NBA Unveils Kareem Abdul-Jabbar Trophy for Annual Social Justice Champion Award


The NBA unveiled the Kareem Abdul-Jabbar Trophy for the league’s annual Social Justice Champion award ahead of the Nuggets-Lakers game on Sunday.






Designed by James Adams Jr., Jason Garrett, Vijay Singh and Lacy Talley, the The trophy honors Abdul-Jabbar’s legacy and embodies the role of champion of social justice.

Using Abdul-Jabbar’s commitment to creating an equal and just society, leveling the playing field and ensuring every child is free to dream as inspiration, the structure features a 3D print of Abdul’s hands -Jabbar holding these ideals in the form of a basketball globe, which represents the impact athletes and activists can have to use their platforms and advance social justice around the world. The six-sided gold base symbolizes harmony and balance while celebrating Abdul-Jabbar’s holistic excellence – both with his six NBA titles and numerous accolades outside of the game.

The artists had the opportunity to work with Kareem, Carmelo Anthony and their teams to incorporate their vision for the design of the trophy to truly embody the essence of the honour. Artists were paid for their work and provided exposure and hands-on experience.

The design also highlights the NBA’s partnership with the Marcus Graham Project, an organization focused on developing the next generation of leaders in advertising, media and marketing.

Learn more about the designers who helped with this project.

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