Cycology: from work of art to cycling kit

A team of wife and husband labels turned into a global cycling brand, Cycology offers remarkable, designer cycling kit that doesn’t compromise on technical performance.

What started as a design project for a fashion brand run by an avid cyclist has evolved over the past decade and is now the choice of many style-conscious cyclists around the world.

A decade of Cycology

Cycology started out by producing fun, cycling-themed casual t-shirts.

From humble beginnings in 2012 with a dozen t-shirt designs, growing customer calls have driven Cycology to produce technical cycling kits.

Cycology aligned itself from the start with a factory team that the brand still uses today – a team that was so excited about Cycology’s proposition that they came up with small product runs as a passion project to make them. to start up.

A decade later, a huge range of Cycology kits are available, from road cycling apparel and printed handlebar tapes, to panniers and MTB apparel, all proudly sporting their original designs. The brand is now distributed internationally beyond its home in Australia to Europe and North America.

From canvas to kit

Sarina in the studio designing her latest Cycology artwork.

Endurance cyclist, runner, triathlete and former commercial artist Sarina Tomchin is the person behind the unique designs that set Cycology apart from other kit brands.

“I find inspiration everywhere,” says Sarina. “When I ride a bike, there is constant stimulation and ideas. Because of Covid, I have been riding alone a lot, and I have plenty of time to think about how cycling makes you feel: happy, joyful, fit, healthy and motivated.

Group walks often lead to conversations that lead to ideas for Sarina, as does listening to music and enjoying poetry, art, books and newspaper headlines. The designs even stem from customer requests, with the brand’s loyal fan base coming up with new concepts.

“I recently did artwork for a David Bowie, a Led Zeppelin and a Motown jersey,” Sarina reveals. “In my studio, I have a large, nearly finished piece of art on paper that is based on poetry, graffiti, and sketches from one of my many pencil and red pencil notebooks.”

Sarina and her husband Michael started Cycology to share the thoughts, emotions and feelings that cyclists, runners and triathletes experience. “Through the artwork,” says Sarina, “we try to represent those thoughts, those emotions, and the mantras that we live by, hoping that they will resonate with our potential customers.”

Where most modern kits are designed digitally, Sarina turns to paper and canvas with her ideas, with a true multimedia approach including pencil, paint and oils.

Once completed, Sarina’s hand-drawn designs are then photographed and posed on digital clothing models in Adobe Photoshop. The large format files are then sent to Cycology’s factory to produce a series of samples.

The sample kit is then worn and washed by a team of wear testers to ensure it meets the brand’s high standards, and any adjustments are made before final production.

fashion and function

Designer Sarina uses a multimedia approach to her works.

In addition to creating the original artwork, Sarina leverages her background in textiles and pattern making during the design process.

“Fabrics and technology [Cycology uses] have always been super important to me and we strive to make our fabrics feel so good that you don’t necessarily ‘feel’ them while wearing them,” says Sarina.

“We want fabrics that are soft, lightweight, sweat-wicking, all-way stretch, and we’ve also tried as much as possible to be eco-friendly.”

As well as the choice of materials, safety features are also paramount for Sarina, with high visibility and reflective elements woven into the design of every product, and bright, fluorinated colors featured heavily throughout the range.

“I want to be seen for miles when I’m on my bike, whether it’s dark or light,” says Sarina.

“Too many friends have been hit, maimed or killed by motorists, that’s why I painted ‘See Me’ with tears. I never intended it to be a kit, but a client asked us to make a jersey out of it.

“At the time, I didn’t think it could work, but it did. I love wearing it and it’s one of our bestsellers. Pure emotion, pure color.

Cycology offers a wide range of kits and designs for both men and women, with artwork and cuts to suit everyone. The goal? Make cycling a more comfortable and fashionable sport, encouraging more women who want to look good and feel good on their bikes.

Sustainability is also a key factor in the design, with the team sourcing recycled fabrics and recycling as much as possible in-house.

“Personally, we also do our best, we only eat plants, we recycle madly, mend, repair, compost, reuse,” says Sarina. “Every little thing we can do helps the planet we love and we ride whenever, wherever we can.”

Overview of the Cycology range

From complete road cycling kits and more trail-oriented pieces, to a host of accessories and casual wear, there’s something for you with the Cycology range.

Frida short gloves

The Frida short finger cycling gloves.

  • £20 / €24.90 / $24.95 / AU$34.95

Who said matchy-matchy had to stop at accessories? Available in an impressive range of styles, Cycology’s short finger cycling gloves feature foam padded palms with a grippy silicone finish to give you both comfort and control on the bike.

For cooler temperatures, consider the fleece-lined, windproof winter cycling gloves also on offer.

Road Cycling Jerseys

Two of Cycology’s dynamic road cycling jerseys.

  • From £70 / €84.90 / $99.95 / AU$129.95

Choose between the standard performance fit, the body-hugging aero racing fit, and the more relaxed casual jerseys offered by Cycology, with a myriad of designs for both men’s and women’s fits.

There are also long-sleeved and winter windproof jerseys to keep you cycling in comfort throughout the winter months.

Cycling socks

Cycology’s See Me cycling socks.

  • £15 / €16.90 / $16.95 / AU$24.95

We cyclists love a fun pair of socks, and Cycology has printed, reflective, and more solid options. All measure 18cm from the ankle, a popular length among cyclists, and the printed socks use light compression to keep them in place while you ride.

mountain bike jerseys

Some of the Cycology MTB jersey models offered.

  • From £40 / €44.90 / $49.95 / AU$69.95

Why book the fun kit just for the road? Cycology has recently branched out into looser off-road jerseys, with short-sleeve and long-sleeve options for your favorite MTB and gravel rides.

A lightweight, sweat-wicking mesh material is used for mountain bike jerseys to keep you cool and cool while shredding, whether it’s a local cross-country loop, a race enduro racing or just hitting the trails with friends.

Casual Tees

There are a huge number of different t-shirt designs, including this Road Trip t-shirt.

  • £22 / €26.90 / $24.95 / AU$39.95

Share your love for all things cycling with Cycology’s range of soft combed cotton t-shirts featuring original artwork. Road, mountain bike or triathlon: there is something for everyone.

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